Search campaigns and landing pages, built from no website at all
Featuring insights from:
Marc L.
Owner, MD Auto
Problem
A car mechanic shop competing for bookings with no website of its own. Rising competition was taking the customers, and there was nowhere online for the ones who did find MD Auto to actually book.
Approach
Build the destination first, then the demand. Custom landing pages gave every ad somewhere to convert, and a conversion-driven Google Ads campaign filled them with people searching for a mechanic right now.
Outcomes
3x decrease in the cost of a booking
50% increase in conversion rates
+45% increase in click-through rate
Strategy
More service bookings was the whole brief — but you can’t optimize a website that doesn’t exist. So the order of work mattered: build landing pages that could take a booking first, then point search campaigns at them. Spend before that would have paid for clicks with nowhere to go.
The landing pages
We built the destination before buying the traffic: custom landing pages, segmented by audience, so a driver searching for a specific service landed on a page about that service — not a generic front door. One page, one job, one way to book.
The search campaign
With somewhere for the clicks to convert, a conversion-driven Google Ads campaign went after the searches that mean a car needs a mechanic now. The measure of every change was the cost of a booked job, not the volume of traffic — which is how the cost of a booking fell to a third while click-through rates rose.
What changed for MD Auto
- lower cost per booking
- 3x
- higher conversion rate
- +50%
- higher click-through rate
- +45%
In the client's words
“We are thrilled with the results achieved through the Google Ads campaigns. Our service bookings have significantly increased, and we are acquiring new customers at a lower cost. Their expertise in digital marketing and strategic approach has been invaluable in driving our business growth. We highly recommend them for their outstanding results.”
Next case study: Lunar Moth — the jewelry brand that struggled on social
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