Ecommerce marketing
Your products, in front of shoppers ready to buy.
Google Shopping, Performance Max, and product feeds — the campaign, the feed, and the product page run as one chain, reported on revenue.
Book a strategy call- $1B+spent on shopping ads
- ~$200kmanaged monthly
- 3.5xaverage ROAS
The problems we solve
- Shopping campaigns paying for browsers with no intent to buy
- Product feeds that rank your listings below competitors
- Paid traffic that bounces at the product page
What our ecommerce marketing services cover
Herdr’s ecommerce marketing service covers Google Shopping and Performance Max campaigns, the Merchant Center and product feed work that decides what they can do, and integration with the store behind them — Shopify, WooCommerce, Magento, or BigCommerce. Campaigns launch in around two weeks from kickoff, tracking verified first, and one team owns the whole chain — because in ecommerce the campaign, the feed, and the product page win or lose together.
The management is specific to the discipline: product titles rewritten for the way shoppers actually search, attributes completed and disapprovals cleared before they cost you placements, prices benchmarked against the competitors sharing your auctions, and campaigns segmented by margin — so budget flows to the products that earn, not just the ones that sell.
Search and social campaigns beyond the shopping shelf — brand defense, lead generation, retargeting — live with our PPC & paid social ads service.
In Shopping, the feed is the campaign
A search campaign lets you pick the keywords you bid on. Shopping doesn’t: Google reads your product titles, attributes, and prices, and decides which auctions you enter. That makes the feed the strongest lever in the account — a title rewritten to match real queries does more than any bid change, and a complete, competitively priced listing wins placements budget alone can’t buy.
Performance Max raises the stakes. It amplifies whatever the feed gives it — including the problems — and its reporting keeps most of the detail to itself. We run it with guardrails: clean product data in, brand traffic separated out, and results judged on new customers, not recycled ones.
Scaling that respects your margins
Revenue is a vanity metric if it costs too much to make. Every target we set starts from your unit economics — product margins, shipping, returns — so a ROAS goal means profitable at your numbers, not a screenshot for our portfolio. That’s how we treat the roughly $200k a month we manage today, and how we came to spend more than $1 billion on shopping ads without forgetting whose money it is.
What's included
- Google Shopping
- Performance Max
- Feed optimization
- Merchant Center management
- Shopify & platform integration
- Product page recommendations
Related services
- PPC & paid social adsSearch and social campaigns across Google, Microsoft, and Meta — built to catch buyers already searching, warm up the ones who aren't, and answer for every dollar in between.
- Landing page designCustom pages designed, written, and built for your ad traffic — one offer, one action, nothing competing with the click you already paid for.
- Conversion rate optimizationA/B tests, funnel analysis, and session recordings on the site you already have — every change argued from data, measured against a control, and kept only when it wins.
How it works
No black box: you approve the plan in writing, nothing launches without verified tracking, and the work is reviewed with you at every step.
Strategy profiling
We map your catalog, customers, and unit economics before a penny is spent.
Proposal review
A custom plan you approve — channels, budgets, and targets in writing.
Launch with tracking confirmed
Campaigns go live only once conversion tracking is verified end to end.
Active management
Weekly optimization of campaigns, feeds, and bids. We never stop testing.
The numbers have names.
The people who hired us, on what changed after they handed us their campaigns.
Hiring this team has been one of the best decisions we made this year for our growing e-commerce brand. We have tried a few agencies and freelancers in the past and weren't happy with the results, and due to this, became quite hesitant to hire an agency again. This team has helped us achieve a return on ad spend that now far surpasses other advertising platforms we use. The past few months, they have helped our business revenue grow over 1000% profitability. If you want to take your business to a whole new level and are in need of a trustworthy team, I highly recommend them.
Growth over 1000%
Alan M.
Owner, Infraheal Shop
Clear answers for serious businesses.
Choosing a growth partner is a serious decision. If your specific question isn't answered here, write it down. We'll answer it directly when we look at your numbers on our strategy call.
Which ecommerce platforms do you work with?
Shopify, WooCommerce, Magento, and BigCommerce — the tracking and feed architecture is built per platform, not copy-pasted between them. If you run something rarer, ask on the strategy call; the answer is usually yes, and we'll tell you plainly if it's no.
How long does it take to launch Shopping campaigns?
Around two weeks from kickoff. That covers building or repairing your product feed, Merchant Center setup, campaign structure, and the conversion tracking we verify before anything goes live. A suspended or limited Merchant Center account can add time — we'll tell you upfront if yours needs the repair work first.
What's your track record with shopping ads?
Over the years we've spent more than $1 billion on shopping ads, and we currently manage around $200k per month in active spend. The scale matters less than what it taught us: which levers actually move revenue, which quietly burn budget, and how to tell the difference in your account rather than in a case study.
Are Shopping ads different from regular Search ads?
Same Google Ads account, different discipline. Search ads bid on keywords you choose; Shopping listings are matched from your product feed — titles, attributes, and prices decide which searches you appear for. That's why feed work sits at the center of this service, and why an agency that treats Shopping like Search leaves money in the feed.
Do you optimize the product pages too?
Yes — traffic is only half the job. You get design and copy recommendations for the product and category pages your ads land on, and where deeper testing is worth the investment, our conversion rate optimization service takes over with experiments instead of opinions.
My products barely show on Google. Is my feed the problem?
Very likely. Weak titles, missing attributes, uncompetitive prices, or Merchant Center disapprovals will keep good products out of auctions no matter the budget behind them. It's the first thing we audit — before touching bids — because a repaired feed lifts every campaign built on top of it.
Every search without you is a sale for someone else.
A working session on your store, your feed, and what your products should be returning. No deck, no pressure.