Question 1

How does follow-up support our Google and Meta Ads?

Accepted Answer

Advertising can start a conversation before a homeowner is ready to book. Follow-up gives that interest a useful next step, keeps open estimates in view and helps reconnect with suitable past customers. We plan it alongside your campaigns and use available response and job outcomes to improve the wider marketing.

Question 2

Can we keep the follow-up tools we already use?

Accepted Answer

Yes. We review your current CRM, messages and automation first. Effective workflows can stay in place while we improve or connect the parts that need attention. The setup depends on the access, records and capabilities your tools provide, with duplicate messages and team handoffs checked before launch.

Question 3

When should we follow up on an estimate?

Accepted Answer

Timing depends on the enquiry, the work being considered and any next step your team has already agreed with the homeowner. We plan a suitable sequence with useful reminders, clear reply routes and limits on frequency, then review the response. There is no single schedule that fits every repair, replacement or customer.

Question 4

Can you contact all of our past customers?

Accepted Answer

We first review the customer records, contact permissions and the offer being considered. A past job does not automatically tell us which messages someone agreed to receive. We choose suitable audiences and channels, check the requirements for the campaign and respect recorded opt-outs.

Question 5

How do you avoid sending too many messages?

Accepted Answer

Agree the purpose, timing and message limits before a sequence starts. Replies, booking updates and team actions should pause or stop the relevant follow-up, while opt-outs stop the affected messages. We also review existing campaigns and connected tools so the same homeowner is not getting overlapping reminders.

Question 6

Who handles the personal sales conversation?

Accepted Answer

We build and improve the messages, automation, routing and reporting around the enquiry. Your team answers job-specific questions, advises the homeowner, sets prices and handles the sale. Replies and relevant context are passed to the right person so they can continue the conversation.

Question 7

How do your Google review requests work?

Accepted Answer

A workflow can use a completed-job record to invite a customer to share an honest review, with a clear link and suitable reminder settings. Requests should reflect real experiences, without incentives or filtering customers by expected rating. Service concerns are routed to your team without blocking the customer's opportunity to review.

Question 8

How will we know whether follow-up is working?

Accepted Answer

Review delivery, replies, appointment requests and booked work where your records support the connection. We also watch opt-outs, duplicate messages and replies that need attention. These findings help improve the messages, timing and audiences and inform the wider advertising work.

Stay in touch. Bring people back.

Give each conversation a next step.

Lead nurture

Estimate follow-up

Customer reactivation

Review requests

Useful messages. Easy replies.

Built around the way you work.

Start with your records.

Make messages work together.

Review what comes back.

Planning your follow-up.

Find the conversations worth restarting.