Know what your ads bring in.
Connect your Google and Meta advertising with the enquiries, appointments and jobs it helps generate. We bring the available records together so you can see what's working and where to improve.
Tracking & attribution
Follow the enquiry beyond the click.
An enquiry is the beginning. We connect the stages your business can reliably record, giving you a clearer view of lead quality and the work your advertising supports.
Campaign sources
Keep available campaign details with each enquiry, from Google Search, Local Services Ads and Meta campaigns to the page or form that captured it.
Calls and forms
Track phone enquiries, website forms and platform leads. Check that contact details and source information reach the right place.
Lead quality
Use service area, job type and your team's feedback to understand which enquiries fit your business, with spam and duplicates identified.
Appointments and estimates
See how enquiries progress into appointments and quotes when those updates are available, and where conversations need attention.
Booked and completed jobs
Match enquiries to your job records. Keep bookings, accepted estimates and completed work distinct so the report means what it says.
Recorded revenue
Connect recorded job values to their sources where the data allows. Review them alongside ad spend, with missing or unmatched records made clear.
Connected systems
Work with the tools you already use.
Your starting point shapes the setup. We review the tools, access and records you have, keep what works and address the gaps that affect your advertising.
Customer and job records
Assess your CRM or field-service software, including tools such as Jobber and Housecall Pro. Confirm which records and connection options are available before planning the integration.
Lead capture and routing
Connect the relevant website forms, call tracking and advertising lead forms to your enquiry process, keeping useful source information with the conversation.
Automation between tools
Move useful updates between systems, reduce repeated data entry and check for failed transfers. Add a connection when it improves the process or the measurement.
Reporting you can follow
Bring campaign spend, enquiries and available job outcomes into a clear report. Keep the supporting records accessible and distinguish confirmed matches from incomplete data.
From records to decisions
Put the information to work.
Agree what matters.
Choose useful outcomes for your campaigns: suitable enquiries, appointments or booked work. Define each stage, review tracking and permissions, and check that the records support what you want to measure.
Find what needs attention.
Compare campaigns, services and locations using lead quality, cost and available job outcomes. Review gaps with your team and use the findings to improve targeting, creative, landing pages and follow-up.
Feed useful outcomes back.
Where supported, send relevant lead and job outcomes back to Google and Meta. Check the data, matching and delivery so campaign optimisation can use signals that reflect your business goals.
Making sense of your results.
Find the gaps in your reporting.
Tell us how you track enquiries and jobs today. Let’s discuss the gaps in your reporting and what your existing systems could help you measure.
Request a consultation- Your campaign and lead tracking
- The records your team already keeps
- Gaps between enquiries and jobs
- Useful feedback for Google and Meta