Search and social for a flower shop in a crowded market
Featuring insights from:
Eternal Roses Team
Management, Eternal Roses
Problem
A flower shop competing to be seen in a crowded field. The core problem ran the full funnel — too little online presence to attract customers, and too little of the traffic that did arrive converting into quality leads.
Approach
Two channels working the same customer. SEM campaigns to capture people already searching for flowers, and social campaigns on Facebook and Instagram to bring in new customers and keep them coming back.
Outcomes
12x increase in total conversions
90% decrease in cost per acquisition
+250% return on ad spend
Strategy
Flowers are bought two ways — searched for in the moment, and reordered by people who already know you. The strategy worked both: search campaigns to capture demand that already existed, and social campaigns to create demand that didn’t — new customers in, repeat purchases encouraged, one budget across both.
The search campaign
An SEM campaign put Eternal Roses in front of people searching for flowers right then — strengthening its position in a crowded market, driving sales, and building awareness with every impression it won. This is where the cost per acquisition collapsed: 90% lower than where it started.
The social campaigns
On Facebook and Instagram, ads crafted for Eternal Roses’ own audience resonated where generic creative hadn’t — bringing in customers who weren’t searching yet and turning first orders into repeat ones. Across the engagement, the campaigns carried the return on ad spend up 250%.
What changed for Eternal Roses
- more conversions
- 12x
- lower cost per acquisition
- 90%
- return on ad spend
- +250%
In the client's words
“The results have been incredible. Our online flower orders increased dramatically, and we're now reaching customers we never could before. The team's strategic approach to SEM and social media marketing transformed our business.”
Next case study: Infraheal — a Google Ads rebuild for an ecommerce brand
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