A Google Ads rebuild for an ecommerce brand
Featuring insights from:
Alan M.
Owner, Infraheal Shop
Problem
Infraheal sells infrared therapy products in a market that was getting more crowded by the month. Competitors were outbidding them, too little of the right traffic was arriving, and the product pages that traffic landed on were hard to buy from.
Approach
Two builds, one goal. A conversion-driven Google Ads account to win the searches that end in a purchase, and a conversion pass on the store — layout, product descriptions, checkout — so the clicks the account bought had somewhere to convert.
Outcomes
5x increase in total conversions
50% decrease in cost per conversion
+70% return on ad spend
Strategy
Sales were the target; the storefront was the constraint. More traffic to pages that leak just raises the cost of the leak — so the engagement split in two from the start: search campaigns built to reach buyers at the moment of intent, and conversion work on the store so those buyers could actually complete a purchase. Neither half works alone.
The search campaign
The account was rebuilt, not patched. We put the budget behind a conversion-driven search campaign — bids and spend concentrated on the queries that end in a sale, not the ones that end in a visit — to win Infraheal’s position back in a market that had been outbidding it. Every change was measured against one number: what a conversion costs.
The product pages
The pages the ads paid for got the same discipline. We cleaned up the layout, rewrote the product descriptions to answer what a buyer actually asks, and streamlined the checkout so fewer steps stood between wanting the product and owning it. A better buying experience raised the conversion rate — and every point it rose made the ad spend work harder.
What changed for Infraheal
- more conversions
- 5x
- lower cost per conversion
- 50%
- return on ad spend
- +70%
In the client's words
“Hiring this team has been one of the best decisions we made this year for our growing e-commerce brand. We have tried a few agencies and freelancers in the past and weren't happy with the results, and due to this, became quite hesitant to hire an agency again. This team has helped us achieve a return on ad spend that now far surpasses other advertising platforms we use. The past few months, they have helped our business revenue grow over 1000% profitability. If you want to take your business to a whole new level and are in need of a trustworthy team, I highly recommend them.”
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